Mobile phones stir Indian voters

Nearly 50% of Indians are less than 25 years old - making the country one of the youngest in the world.
But the prime ministerial candidates of the two leading parties are over 70 years old.
To bridge the gap, political parties have been going all out to take their election campaign into the digital media using text messages, social networking sites, online campaign tunes and videos.
In the last four years, a booming economy has vastly increased the penetration of internet and mobile phone ownership, giving politicians tools to connect with voters faster.
Knocking on doors
Door to door campaigning is what political parties traditionally did during elections. But this time, they are substituting some of the usual knocking on doors by getting online.
And taking their messages to the young urban voter are internet companies like Yahoo.
With a new India website, they hope to ride the election bandwagon to build their own brand among young people.
Yahoo! estimates that a majority of the 45 million internet users in the country are of voting age and are actively looking online for political information.
So users can login to their site and create their own manifestoes. Looking at the youth manifestoes provides some interesting insights says Gopal Krishna, head of Yahoo! India.
Youth concerns